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MTN MoMo partners with URU to give fans cashless, seamless Rugby Africa Cup
MTN Mobile Money Uganda Limited and the Uganda Rugby Union (URU) have announced a partnership to give fans a cashless and seamless Rugby Africa Cup experience.
The partnership was announced on Monday at Mandela National Stadium - Namboole, the host venue for the Africa Cup, graced by officials from URU and MTN MoMo.
As part of the partnership, tickets to access matches have been discounted when purchased using MTN MoMo.
"We are thrilled to partner with the Uganda Rugby Union for the Rugby Africa Cup 2024. By offering exclusive discounts and seamless ticket purchasing through the MoMo App, we aim to provide rugby fans with an unparalleled experience,” said Alex Wekoye, the Chief Commercial Officer of MTN MoMo.
The discounts will extend even to beverages and national team merchandise sold during the tournament.
"Most important for us is that we want to give [a good] experience to fans out there. We want to digitize the experience around the way they pay to watch matches and also buy merchandise whether it's a jersey or they just want to buy a beverage.
"We will also enhance connectivity around the venues so that fans around there can enjoy social moments whether it's taking pictures, videos and socializing with their communities quite easily," Wekoye added.
Uganda Rugby Union CEO Isaac Lutwama said the partnership is only the first step for bigger things to come.
"This [partnership] is only but the first step, we are looking at growing it into other competitions of the union. We are looking at co-creating a really vibrant and viable partnership between Uganda Rugby Union and MTN MoMo," Lutwama said.
Eight countries Burkina Faso, Namibia, Senegal, Kenya, Algeria, Cote d'Ivoire, Zimbabwe, and Uganda, the host nation, will compete in the tournament which is the first phase of the Rugby World Cup Qualifiers.
