09 April 2023 | Cricket

Uganda Cricket Association (UCA) has won the ICC Digital Fan Engagement of the Year after the amazing activation of the U19 Baby Cricket Cranes team at the 2022 U19 Cricket World Cup in the West Indies. The award celebrates the outstanding innovative use of digital platforms, campaigns or technology by an Associate Member to drive engagement with fans and the wider community. According to ICC, Uganda performed better than other countries in the region, before upstaging Bahrain Cricket Federation, Japan Cricket Association and Cricket Finland. In a tweet, UCA was grateful at the milestone; "We have been declared winners of the ICC Digital Fan Engagement Africa Region." https://twitter.com/CricketUganda/status/1644206434689642499 The ICC Development Awards, established in 2002, honours the ground-breaking projects and programmes carried out by ICC Members to develop cricket in developing countries.

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